NOM comes from NOM NOM, which refers to the pleasurable noises made from eating something tasty. NOM is also an acronym for “Not On Menu”. The branding stemmed from this wordplay to create something beautiful for a lovely home baker! Brief: To create something beautiful & striking so it is gift worthy yet it has to be cost effective in terms of packaging as it is a startup and she didn’t want to invest in rigid boxes.
Logo & Brand Identity
Look & Feel of Final Packaging
Brand Tags & Stationary